Today, EIT Culture & Creativity opens a new call, allocating €10.5M to help validated innovations move to market across fashion, architecture and audiovisual media.
Up to 11 projects will be supported through a two-stage process.
✅ Stage 1: €20,000 to develop a Business Development Plan, with a focus on market and customer validation and go-to-market pathway.
✅ Stage 2: Up to €900,000 over 18 months to put that plan into action, accelerate market adoption and prepare for scale.
The support goes beyond funding. We help selected companies build connections with customers, industry partners and investors across 30+ countries, alongside opportunities for commercial visibility through Demo Days and EIT Culture & Creativity’s flagship Innovation Forum.
🔎 Who is it for?
Startups, scale-ups and SMEs in fashion, architecture and audiovisual media with a technically validated innovation at TRL 7, ready to build market traction and move towards scale.
Applicants must be legal entities established in EU Member States or Horizon Europe associated countries.
📅 Stage 1 closes 30 October 2026
For more information, visit the official project website.



