The second panel, “Shaping the Future of the Creative Industries,” will delve into the evolving landscape of creative fields across the Balkans and globally. This discussion will look at industry trends, challenges, and potential solutions to empower creative professionals. The panel will explore how technology, digital transformation, and new business models are reshaping the creative sector, creating new opportunities and challenges for artists, designers, filmmakers, and other creative workers. Experts will also discuss the importance of fostering innovation, diversity, and collaboration within the creative industries, as well as the role of public policies and private investments in driving sustainable growth. With a focus on both the regional and global contexts, this session will aim to provide insights and strategies that will help shape a more resilient, inclusive, and forward-thinking creative economy.
Panelists:
● Michael Kill – As CEO of the UK Night Time Industries Association, Kill advocates for the cultural and economic significance of nightlife. His expertise in policy and industry protection highlights the importance of support systems for creative spaces.
● Tanja Petrović – President of the International Advertising Association (IAA) Serbia, Petrović combines her background in advertising and media with an understanding of cultural identity, offering insights into how advertising and digital media can bolster creativity.
● Violeta Jovanović – Leading Ethno Network and NALED, Jovanović is a champion of traditional crafts and cultural heritage. Her work underscores the value of preserving cultural traditions while driving economic growth.
● Željko Popović – From ICT Cortex Montenegro, Popović is an advocate for tech-driven development in the Balkans. His role in the ICT sector highlights the impact of digital innovation on cultural industries.
● Hilary Knight – A UK-based independent consultant specializing in the cultural and creative industries, Knight brings extensive experience in global CCI development. She offers an international perspective on how the Balkans can harness its unique strengths to make a mark globally.
Moderator:
● Borislav Miljanović – Founder and CEO of Represent Communications, Miljanović brings years of experience in communications and public relations. Known for his focus on impactful storytelling, he will guide the discussion on shaping the future of creative industries.
